The world of work has changed profoundly. Advancing digital and new technologies are the cornerstones of a constantly and rapidly evolving reality. A reality in which most of the jobs, the classic ones we are used to, are about to disappear.

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Talent must be identified, nurtured, refined and put to use to favor the exchange of value with the market, to live a fulfilling existence and a career crowned with success. We have entered a new era. The era of individual responsibility, self-confidence and awareness of one's abilities. An era made of freedom, in which justifications and excuses no longer produce profits either for the individual or even for large organizations.

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What does a company expect from its employees? Mainly of the results that must possess two fundamental characteristics: to be exact and to be of value so as to be able to become the object of exchange of value with the market (potential or actual). The job of a good leader is to guide his collaborators towards achieving this goal. Such a goal gives those who arrive there a power of exchange which, in the face of their professional results, will make them obtain not only money but also prestige, admiration, cooperation, esteem and benevolence.

Talent has four keywords which are instinct, focus, success and fulfillment.